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|     FALL/WINTER 2023 

|     SPRING/SUMMER 2023

Laura Kowalski

MARKETING AND EVENTS COORDINATOR

                 

PROFILE

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Organized and detail-oriented Marketing and Events Coordinator with experience in marketing and executing events. Capable of planning and implementing marketing programs. Skilled at developing strong relationships with vendors and clients. Proven ability to manage schedules, meet tight deadlines, and maintain budgets.

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KEY COMPETENCIES

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  • Leadership

  • Strategic Marketing and Planning

  • Organization

  • Social Networking

  • Time Management

  • Meeting and Event Planning

  • Social Media Savvy

  • Problem Solving

  • Customer Relationship Management

  • Estimating and Budgeting

  • Teamwork

  • Trustworthiness and Ethics
     

PROFESSIONAL EXPERIENCE

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Marketing and Events Coordinator

Godfather’s Pizza | Omaha, NE | June 2017-June 2018

  • Plan, organize, and execute marketing and sales programs with the goal of increasing product awareness, sales, and profits

  • Maintain Godfather’s Pizza Franchisee Portal, Franchise Website, Specific Store Websites, and Blog

  • Organize events for brand promotion, as well as manage the on-site logistics. For example:

    • Participated in the Sidewalk Arts Festival in Sioux Falls, South Dakota with a goal of increasing awareness and driving sales for our local store. The Godfather character interacted with a crowd of 40,000 making priceless impressions and the vending team, and the vending team had sales of $2,600 more than paying for the entry fee, food, and labor.

  • Act as the point-of-contact for various media reps

  • Grow catering sales by visiting area businesses to establish repeat and referral catering orders

    • Targeting businesses of more than 50 employees in the Omaha metropolitan area delivering food, catering menus, special offers, and coupons

    • Building a database of new and existing customers for use in email and direct mail marketing
       

Production Intern

Publicis Experiences | St. Louis, MO | June 2016-August 2016

  • Organized event logistics for specific client events including eBay, PayPal, and Citi Bank

    • Assisted in making itineraries, booked entertainment for the socials, and coordinated all transportation needed for staff and interns for the 2016 eBay Intern Conference in San Jose, CA.

  • Researched options for venues, sponsorships, and technology

  • Provided real-time, onsite support during events throughout the summer

    • Traveled to San Francisco, CA to assist with PayPal’s tent at the Outside Lands Music Festival. Coordinated transportation for the brand ambassadors, maintained refreshments in the employee/brand ambassador green room, and directed attendees through the tent layout.
       

Membership Event Intern

Sheldon Museum of Art | Lincoln, NE | February 2016-May 2016

  • Coordinated set-up, arranged catering, and facilitated events

  • Drafted event concepts, content, invitation, and publicity strategies for events to gain positive attendance numbers

  • Created invitations for events which were mailed and handed out to current members and possible new members at other community gatherings. By April 2016, the art museum was seeing an increase of memberships by 5%.

  • Developed concepts and created text for a Young Friends brochure
     

Special Projects, Design, and Events Intern

Cosmopolitan Events | St. Louis, MO | May 2015-August 2015

  • Conceptualized and brought events to fruition including floor plans, seating charts, and vendor agreements

  • Demonstrated design and organizational skills through planning events for clients

  • Executed design plans for weddings and private events using a minimum budget of $75,000
     

EDUCATION

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Bachelor of Arts in Hospitality, Restaurant, and Tourism Management

University of Nebraska – Lincoln

Minors: Leadership and Communication, Business, and Dance

2013-2016 | Honors Program | GPA 3.6
 

AWARDS AND HONORS

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Teaching Assistant | ALEC 414: Classic Figures in Leadership, University of Nebraska – Lincoln, Fall 2015

Dean’s List | College of Education and Human Sciences, University of Nebraska – Lincoln, 2014-16
 

SKILLS

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Computer: Microsoft Word, Publisher, Excel, PowerPoint, SharePoint, WordPress, WooCommerce

Language: Four years of Spanish
 

VOLUNTEER

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Event Planner | Celebrating the Good Life in Nebraska Scholarship Fund

Student Dance Project Participant | University of Nebraska - Lincoln for 2 years

Food Line Server | People City Mission, Lincoln, NE

 

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